From: OWIT-ORGANIZATION OF WOMEN IN INTERNATIONAL TRADE-TORONTO/ July 16, 2020 / By: J. N.
- When: Wednesday, July 22, 2020
- 11:00 AM – 12:00 PM
- Spaces left90
Language and Culture: Gateway and Tips to Hispanic Export Markets
…Language barriers have been one of the biggest hurdles for Canadian small businesses, particularly women-led businesses expanding into foreign markets. Overcoming this, is key to new business opportunities. While English is considered the lingua franca of business, English as a business language accounts for only around 30% of world GDP and is likely set to decline in proportion to other business languages, according to the International Monetary Fund data. For example, the American Council on the Teaching of Foreign Languages shows that one in four American employers lost business due to lack of language skills, while the US Committee on Economic Development suggests that American businesses lose more than US$2 billion a year due to cultural misunderstandings….