Learn about the strengths and weaknesses of each market entry option and the process you need to follow to select the one that will work best for you.

With the FITTskills Lite “Selecting a Market Entry Strategy” unit, you’ll learn: 

The commercial risk management process
How to review commercial risk data
How to identify key risks and measure probability and impact
How to develop options and select strategies
How to implement the strategies and evaluate the results
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